Volkswagen Chairman Piech Wants Motorbike Brand

Regrets missing out on Ducati
by Frank de Leeuw van Weenen
April 17, 2008 11:13 AM
Filed Under: German, Industry, MotorCycle, Volkswagen

Volkswagen Chairman Ferdinand Piech has voiced his interest in widening Europe's largest automakers horizons onto two wheels. In an interview with German magazine Stern he said: "I would still like a small, valuable motorcycle manufacturer." Piech still regrets not opting to buy the Ducati brand when the legendary Italian bike brand was in deep financial trouble in 1985. Ferdinand Piech, grandson of Ferdinand Porsche, still drives a 180 hp Ducati at the age of 71.

Ferdinand Piech's cousin Wolfgang Porsche, chair of Porsche's Supervisory Board, was also at the interview. Porsche is on the verge of taking a majority control of Volkswagen, currently holding 31% and waiting for regulatory authorities to approve the takeover. The two cousins said both companies would fall in line behind Porsche CEO Wendelin Wiedeking and VW CEO Martin Winterkorn.

A motorcycle brand would not be such an outrageous idea, after all BMW and Peugeot as car manufacturers have been very successful in the two-wheeler market.

On a side note, happy birthday Ferdinand Piech!

Source: Reuters
share  |   email to a friend  |   print  |   add a comment

Comments

sort your dull looking cars out, before inflicting the bike world of your ideas.....

by asif | April 17, 2008 12:43 PM
Maybe you should lower your car prices before producing bikes ... or all you think about is money?

by Speedoholic | April 17, 2008 4:57 PM
VW Group is one of the most powerful groups, which produce truly exciting cars, but I think they should buy a motorcycle brand, rather than trying to position a new one

by Paulds | April 17, 2008 1:46 PM
didn't BMW start off as a bike manufacturer before cars? I think SEAT and Audi's sporty image would be transferable to sport bikes, and maybe a luxury Bentley tourer bike to rival the Goldwing?

by joelynn | April 17, 2008 11:19 PM
HAPPY BIRTHDAY Piech!! :P

by wolff | April 17, 2008 4:11 PM
I could see a Ducati with a diesel and a pop-up camper option.

by v6s_stink | April 18, 2008 5:02 AM

Add Your Comment

Existing Users

Username
Password
remember me on this computer

New Users

Username
Email
Password
Comment
Ferdinand Porsche with grandchildren Ferdinand Piëch (right) and Ferdinand Alexander Porsche
Latest Stories
Latest Photo Albums
Latest Poll
F1 Latest Stories
Subscribe to WorldCarFans Newsletter
Please enter your email in the following box and click subscribe to receive our daily email