Bizarre Kia ProCeed Viral Video

Update: re-edited video
by Frank de Leeuw van Weenen
May 26, 2008 5:00 PM
Filed Under: Kia

Viral videos come in all shapes and sizes, ranging from wacky (in a funny way) Romanian tuners to just plain wacky. Kia published its Euro 2008 video on Saturday only to replace it with a 11 second 'teaser' Monday morning after devastating critique from the blogosphere about the Celebrity Deathmatch-style video.

And rightfully so, the video really is beyond comprehension. It starts innocent enough with Rafael Nadal playing tennis against an alien, Nadal is winning when the alien spawns 6 arms and bombards Nadal with tennisballs and a football. The court changes into a football pitch as the alien doubles in size and Nadal spawns four mini-Nadals who perform a little dance.

Then it gets really weird as Nadal stick his legs into the butts of two mini-Nadals while the two remaining attach to his hands. The gruesome Mega-Nadal continues to run at the alien and blow him to bits with a blistering shot through his abdomen. Nadal finishes by morphing into a Kia Pro_Cee'd and driving away.

Kia quotes on their blog that "All advertisers are trying very hard to find unique mediums in which to deliver their key messages and promote their brands. It looks like just “being unique” seems to be easier than “being effective” sometimes." We really can't add more to the topic than that, unique and effective are two very different things.

Update: Kia has re-edited the video (see above). Click the source link for the original.

Source: Paultan and Kia
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Comments

wirdest video ive ever seen...he put his feet un "mini me" as**s and the hands on its mouths....fkng add aver XD...an finally he transorms in to a bad car XD

by _M7_ | May 26, 2008 11:57 PM
i dont get the point of this add?? it has nothing to do with the car at all nd thn u c like 5 seconds of the car??? wat does tennis and football/soccer have to do with the car??? KIA THIS IS POINTLESS

by BabyMilo | May 27, 2008 10:02 AM
Kia signed Nadal for advertisements, it just so happens that they sponsor (?) the Euro 2008. Since they don't have Football players on their payroll, Nadal is playing Tennis and Football.

See, it all makes sense in a twisted up is down sort of way.

Besides that, what you should really be asking yourself is why the mini-Nadal getting a fist shoved down his throat is crying, while the mini-Nadal getting a foot up his backend is smiling like a champ...

by LMS | May 27, 2008 2:41 PM
WTF? Oh and M7, why is that a bad car?

by mps | May 27, 2008 10:22 AM

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